Avid Products Swept the 2010 Academy Awards

The movies Avatar, The Hurt Locker, Precious and UP were all created using Avid products and solutions available at CEV.

Avid users swept the Academy Awards, garnering wins in "Best Motion Picture of the Year," "Sound Editing," "Sound Mixing," "Best Animated Feature Film" and "Film Editing," among other categories.

Contact your CEV representative for more information and for a personalized demo of these products in action.

"Avatar" was cut on Avid Media Composer systems running software version 2.8.4. The 48 terabytes of footage holding both left and right eye tracks was stored on two Avid Isis storage systems.

An interview with Avatar's first assistant editor Jason Gaudio details some of post-production workflow used during the making of the movie.

Contact your CEV representative for more information.

Contact your CEV representative for more information.

Avid Solutions - The Industry Standard

A number of the world's most prestigious productions have recently selected Avid's industry-leading audio and video solutions to enhance productivity, streamline workflows and facilitate HD production. Some of the latest customers include: C2K, Clair, Eurosport, FotoKem, Maryland Public Television, Perth Theatre Trust, Sendai Television, "The Colbert Report," University of Las Vegas (UNLV) and UTV.

FotoKem, a full service post production and rental facility in Burbank, Calif., recently upgraded its fleet of Avid solutions to help clients working on television shows such as "Californication," "Dancing with the Stars," "Make It or Break It" and "10 Things I Hate About You." The team added multiple Avid Unity shared storage, Media Composer Nitris DX and Symphony Nitris DX systems to smoothly share files and enhance productivity during the editorial process.

"The 'Dancing with the Stars' production team requires a high-performance editing workflow to keep pace with the rigors of reality show production," said Jon Mauldin, director of technology and support at FotoKem. "Using an end-to-end Avid workflow within the show's tapeless environment, DWTS' creative team is able to ingest HD footage directly into the edit bays during live, multi-camera broadcasts. The team can begin editing immediately to ensure broadcast production deadlines are met, while maintaining the quality of the programming."

Additionally, editors at FotoKem's "Keep Me Posted" facility are able to view and cut footage as it arrives to create dailies for "Make It or Break It" using an Avid workflow. Shot on Sony's EX3 XDCAM HD camcorder, media is brought in via Avid's AMA for output from the Symphony Nitris DX system, giving editors a head start on editing by providing direct access to file-based video without having to move, import or transcode media.

Contact your CEV Representative for more information or to organise a personalized demo of Avid solutions

Best choice for offline, file-based, and mobile editing

The world's most powerful film and video editing software

If you're a creative editor, you want an editing tool that not only makes storytelling simple, but helps you track your project, organize your media, and pull you through the trouble spots. That's why so many professionals trust their best ideas to Media Composer software . Unsurpassed creative tools, rock-solid media management, and the highest quality effects and output make Media Composer the most powerful editing solution available.

Integrated hardware and software for multi-format film and video editing

You're always balancing quality, cost, and the next deadline. The new Media Composer Mojo DX combines the complete Media Composer film and video editing toolset with new Avid Mojo DX hardware to give you a head start on all three. Save time and boost quality with native XDCAM-HD and P2 editing and the real-time effects architecture combined with the new Media Composer Mojo DX. Create DVD, Blu-ray, and Web media. And always count on the support and expertise of the worldwide Avid community.

The most powerful Media Composer for professional film and video editing

Professional film and video editing with comprehensive SD & HD I/O and DNxHD acceleration

When you edit high-profile films, television programs, or commercials for a living, your editing system becomes an extension of yourself. Media Composer Nitris DX integrates the Media Composer toolset with the new Avid Nitris DX hardware for a remarkably responsive, high performance, multi-codec SD and HD editing solution. The result is the most powerful Media Composer system ever built, supported by a company and community you can count on.

Real-time online mastering and finishing

Real-time editing, finishing, and mastering you can count on

When you run an online session, time isn't just money, it's big money. In a client supervised session, it's the time to focus on quality, efficiency, and productivity. The Symphony Nitris DX system integrates the Symphony finishing toolset with Avid Nitris DX hardware for the real-time horsepower you need for high-throughput, high quality HD and SD finishing. All with a remarkable palette of creative tools and now running on the latest Mac and Windows platforms.

Resolution-Independent Creative Power

When you're creating high end content you need the most complete toolset available, access to the most flexible workflows, and native support for the highest resolution footage. Avid DS delivers with deep effects capabilities, multi-mode workspaces, and a resolution-independent architecture. Avid's industry leading editorial interface makes Avid DS the one-stop solution for facilities that need to create great work fast. With dazzling graphics effects and finishing in a workflow environment that's optimized for high performance online editors are ready for anything.

Ultra-high performance disk arrays

Introducing Avid VideoRAID ST and SR disk arrays: Avid's next generation SATA- based direct attached storage solutions. Avid VideoRAID ST and SR offer maximum flexibility, performance and value in today's demanding HD environments. Available in either a 5 drive mini-tower (ST), as well as a 16 drive 3U rackmount chassis (SR), Avid has a configuration option to meet your needs.

Avid Unity solutions: think in sync

Don't just store your precious media assets; set them in motion with Avid Unity shared media networks. Connect every phase of your workflow-from digitizing to delivery, editing to finishing-in a real-time collaborative production environment that gives you and your organization complete control over the most complex, deadline-driven film, video, and broadcast projects.

Infinitely Scalable Intelligent Storage

Avid Unity ISIS - Almost every aspect of this class-defining media network has been enhanced: storage capacity, scalability, bandwidth, switching, and client resolutions. The solution, which includes several additional hardware components and many software enhancements, offers a very significant increase in capability and processing power.

Scalable Storage for Postproduction Facilities

Every post production, content creation and animation facility can benefit from one of the Facilis product offerings.

The Facilis 8XS is built on the same proven technology that powers the multi-stream HD servers and comes in at a price never before seen for a fibre channel environment with up to 8 users supported on direct-connect. If you're stuck having to buy local storage and continue the "sneaker net" workflow, consider a way to work smarter, on the same budget!

The Facilis 24EX expandable 24 drive chassis is half-populated for easy future expansion, but does very well on its own! With the capability of 2 simultaneous playback streams of uncompressed HD and even 2K 24fps DPX playback, the 24EX packs a lot of bandwidth into a small price. The 24EX comes in a range of sizes up to 12YB, and upgrades to double that capacity are available at any time.

The Facilis 24D is capable to multi-stream 30i 10bit uncompressed HD, or up to 16 streams of uncompressed 29.97i standard definition. Enjoy 24fps 2K DPX playback simultaneous with proxy creation, offline editorial and even HD color grading. A truly versatile server, with capacity up to 24TB.

The world's first nonlinear workflow engine

With its powerful media backbone, content management tools, and centralized administration, Avid Interplay embraces the spectrum of creative, production, and business processes for post and broadcast environments of all sizes. More importantly, Avid Interplay connects your people. Producers, graphic artists, assistant editors, writers, storyboard artists, video and audio editors, directors, archivists, even legal and finance departments, now have access to the most up-to-date project assets and information-when they need them.

A look Behind-the-Scenes at Entertainment Tonight's Avid Installation

Avid Unveils New Logo

Avid's new logo is composed of simple geometric shapes derived from the buttons, icons and markers that consumers and professionals recognize as fundamental to the digital audio and video solutions they use every day to enable their creativity. The new logo forms a visual connection to iconic shapes that represent "volume up, volume down, play, pause, record and forward," signalling a unification of the company's core audio and video offerings. The distinctive mark also spells out the company's name in abstract letterforms.

Click here to read the full press release on Avid's website.