Corporate video live streaming
There are various ways to set up live streaming for business. One way is to hire a live video production crew for every event. Generally, this guarantees good results, but can be rather burdensome to organize. Another way is to use video conferencing software. However, most video conferencing rooms are equipped with webcams, which means the quality of the live stream may leave more to be desired, as well, setting up live streaming for a large venue is virtually impossible using conferencing software alone.
For a high quality live production, some companies are choosing to install on-premises live production studios. These are specially equipped spaces, which resemble live news studios and are generally equipped with video cameras microphones, mixers lights, and more.
Live streaming is a very powerful tool for companies to scale the reach of their events and communicate in a more interactive and engaging fashion. Internally, corporate live video streaming has the potential to significantly boost employee engagement, strengthen company culture, and create a more trusting atmosphere. Externally, live streaming can attract new clients, investors, and partners as well as improve relations with existing ones.
Corporate live video streaming saves companies a lot of effort and financial resources. Streaming can be applied in many areas of business, supporting business objectives and ultimately increasing enterprise success.
The primary value of live streaming lies in its interactive quality. It engages participants in a discussion, happening here and now. Used for communications within an organization, live streaming has the potential to enrich corporate culture, build a sense of unity, and bring together employees across the globe. Corporate live streaming is one of the most powerful marketing tools today, helping brands grow faster. It is a great way to deliver your message, bring in new customers, and increase revenue.
Internal company addresses and team meetings, are often done through live video, increasing engagement and productivity and has found to be highly effective in keeping employees connected across regional locations and varied time zones. You can also have professionally pre-recorded videos broadcasted at specific times and dates and have them available on your network for your employees or to the general public and clients on your website.
Employee training is one of the primary internal uses of video for companies. Video clips can be reused, updated, and accessed by the employee at any point in time. Holding live training sessions introduces an element of interactivity and employees can ask questions and interact with the instructor or other colleagues. Each live training session could then become video on-demand (VOD).
Executives’ messages. Live video is a great opportunity for executives to connect with employees on a more personal level and show a more approachable side of their personality. It is also a great way to share company updates, upcoming plans and opportunities. Organization-wide business meetings are taken to the next level by adding an element of engagement and interaction and can be followed by a Q & A session. Live video leaves more time to focus on business objectives rather than event organization and travel.
Product reveals benefit from live streams as they can generate a lot of buzz around new features and releases. A live stream is likely to generate more attention than an email or press release and it is also a great opportunity to go into more detail and ask for feedback.
Product training via live streaming can be incredibly powerful and effective. A live demonstration offers a very genuine presentation and the learning impact is doubled because of the added element of interactivity – questions can be asked and answered right away. As well, a broad audience can tune in at the same time.
Today, quarterly conference calls over the phone no longer cut it. Companies can organize amazing local events and put on a real show and live stream their events online, privately or publicly.
The benefits of building an in-house corporate video production studio.
By building an in-house video studio, companies can minimize their employees’ travel time and save on expenses. There is no need to schedule a shoot, book a studio, and travel to the location. Your own on-site studio means no setup and teardown time; the space is always ready to use at your convenience.
Want to learn more about the advantages of having your own in-house corporate video studio for your company? Call us, we can help!
